Salon Tested, Salon Proven

Welcome aboard. My name is Marsha Russell and I’m one of the founders of PWAI, LLC (People With An Idea) owners of the Precisehair.com site. I have been a hairdresser for several decades and began at the bottom and built my way up to the top. Like most of you I struggled with coloring hair and made it my life long passion to solve this for myself and others. I discovered that it wasn’t my abilities that were flawed but rather the tools I used to color hair that were flawed. I realized the only way to fix this was to start over and reinvent the entire process of coloring hair by creating my own hair color formulas along with a line of unique hair coloring tools and education.

ZipA Foil is a patented self-attachable hair foil that can be rotated in any direction and be used on hair as short as 1-inch without the worry of foil movement, bleeds, spots or lines. The ZipA Foil holds many key features such as a zig-zag leading edge, built-in push flap and paper work surface. ZipA Foils are fast, precise and easy to use. Now you can create new hair color effects and enhance your income by providing quality hair color foiling services with confidence.   

The Ins Hair Color system represents a new breakthrough in hair coloring science. It’s the only permanent hair color that masters the hair dye diffusion process by deliver dye molecules into the cortex of the hair shaft in a specific order based on molecular sizing. The Ins Hair Color system is so advanced its been awarded patents in several countries including the United States. Ins Hair Color is a two-part system consisting of a base component and an additive component. You now have the ability to create custom permanent hair color shades on demand based on your client’s exact needs. Since Ins Hair Color embraces new hair dye diffusion technology the color shades are sharp, precise and can be achieved in a one step process. Best of all these hair colors are truly permanent and will out perform any others hair colors in the market many times over.

We have a family of hair coloring assisting tools to help with the hair coloring process. Our GripA Hair Grips are a must have universal hair appliance. Use them as a hair comb, hair segmenting tool or embed them into a hair up-do process. The GripA Hair Grip comes in several versions and because of its light weight and wide surface area it holds more hair than a pin or clip. The patented GripA Hair Grip was designed to align directly with the zig-zag leading edge of the ZipA Foil so it can be used as a hair weave selection tool.

Soon we will be launching a series of unique hair color solution application tools. No longer will you need to use an old fashioned brush or paddle. Keep your eyes open for these new hair color appliances coming soon.

You now have the hair color tools and it’s time to use them correctly. We are here for you in many ways with several sources of support. Simply view our free Instagram postings and attached videos or step it up and try out our proven hair foil placement techniques or go all in and sign up for a group or personal hair coloring educational class. We are certain that a small financial investment in your hair coloring career now will pay you back many times over by building and keeping your high-end hair color client’s happy and satisfied.

Learn more about our products and services below and again thank you for visiting us,